Privacy Policy

Privacy Policy

At Drift, we believe every little detail matters — including how we handle your personal information. This page explains exactly what data we collect, why we collect it, and how we keep it safe. We've written this in plain English because you deserve to understand it without needing a law degree. If you ever have questions, we're always just an email away.

Last updated: September 2026

What Information We Collect

When you shop with us or browse our store, we may collect the following types of information:

  • Your name and contact details — including your email address and phone number, provided when you create an account, place an order, or get in touch with us.
  • Your shipping address — so we know exactly where to send those tiny, beautiful things you've ordered.
  • Payment information — we never see or store your full card details. All payment processing is handled securely by trusted third-party providers (more on that below). We only receive confirmation that a payment was successful.
  • Browsing and device data — when you visit our website, we automatically collect certain information such as your IP address, browser type, the pages you visit, and how long you spend on them. We do this through cookies and similar technologies.
  • Order history — a record of what you've purchased, so we can help you with returns, exchanges, or any questions about past orders.
  • Communications — if you email us or reach out via our contact form, we keep a record of that conversation so we can follow up properly.

How We Use Your Information

We only use your data for purposes that genuinely serve you. Here's what that looks like in practice:

  • Fulfilling your orders — processing your purchase, arranging delivery, and keeping you updated every step of the way.
  • Customer service — responding to your questions, handling returns or exchanges, and resolving any issues as quickly as possible.
  • Improving our store — understanding how people use our website helps us make it better, faster, and easier to navigate.
  • Marketing and updates — only if you've opted in, we'll send you emails about new arrivals, seasonal collections, and the occasional special offer. You can unsubscribe at any time by clicking the link at the bottom of any email, and we'll never take it personally.
  • Fraud prevention and security — keeping our store and your account safe from unauthorised activity.

Who We Share Your Information With

We are very selective about who ever sees your data. We share it only when it's necessary to run our business and serve you well.

  • Shopify — our store is built on Shopify, which powers our checkout, payment processing, and order management. Shopify handles your payment details securely and is certified to the highest industry standards. You can read Shopify's own privacy policy at shopify.com.
  • Shipping carriers — we share your name and delivery address with our courier partners (such as Royal Mail, UPS, or DPD, depending on your location) so they can get your order to you safely.
  • Email marketing tools — if you've opted into our mailing list, your name and email address may be stored in our email platform so we can send you updates. You can opt out at any time.

We will never sell, rent, or trade your personal information to any third party — ever. Your data is not a product. It never will be.

Cookies and Tracking

Cookies are small files stored on your device that help our website remember you and understand how you use our store. We use them to:

  • Keep items in your shopping cart between visits
  • Remember your preferences and login status
  • Understand which pages are most popular so we can improve them
  • Serve relevant advertising if you've consented to it

You can control or disable cookies through your browser settings at any time. Please note that some parts of our website may not work as well if cookies are turned off. When you first visit our site, we'll ask for your consent before placing any non-essential cookies.

Your Rights — You're in Control

Whether you're based in the UK, the European Union, California, or anywhere else, we believe you should have real control over your personal data. Here's what you can ask us to do, any time:

  • Access your data — ask us to send you a copy of all the personal information we hold about you.
  • Correct your data — if something is wrong or out of date, ask us to fix it.
  • Delete your data — ask us to erase your personal information from our records. We'll honour this request unless we're legally required to keep certain data (for example, financial records for tax purposes).
  • Opt out of marketing — stop receiving our emails at any time, either by clicking "unsubscribe" in any email or by contacting us directly.
  • Object to processing — if you feel we're using your data in a way that isn't fair or necessary, you have the right to raise this with us.
  • Data portability — request that we provide your data in a format that's easy to transfer to another service.

We'll always respond to privacy requests within 30 days. We won't make it complicated, and we won't ask you to justify yourself.

How Long We Keep Your Data

We don't hold onto your information longer than we need to. Here's our general approach:

  • Order and account information — we keep this for up to 7 years to comply with financial and tax regulations, and to help you if you ever need to reference a past order.
  • Marketing data — we keep your email address on our mailing list until you unsubscribe or ask us to remove it.
  • Customer service records — we retain correspondence for up to 3 years in case a related issue arises later.
  • Browsing and cookie data — this is typically retained for a much shorter period, often 90 days or less, depending on the tool used.

Once data is no longer needed, we delete or anonymise it securely.

Keeping Your Data Safe

We take security seriously. Our store uses SSL encryption, and we work only with trusted partners who meet high data security standards. No system is 100% foolproof, but we do everything within our power to protect your information from unauthorised access, loss, or misuse.

Children's Privacy

Drift makes clothing for little ones, but our website is intended for adults. We do not knowingly collect personal information from anyone under the age of 16. If you believe a child has provided us with their information, please contact us and we'll remove it promptly.

Contact Us About Privacy

Your privacy matters to us, and we mean that sincerely. If you have any questions, concerns, or requests related to your personal data, please don't hesitate to reach out:

  • Email: privacy@driftbaby.com
  • Mailing address: Drift, [Your Business Address]

We aim to respond to all privacy-related enquiries within 5 business days, and to fully resolve them within 30 days. If you feel we haven't handled your concern adequately, you also have the right to contact your local data protection authority — such as the ICO in the UK or your relevant EU supervisory authority.

Thank you for trusting Drift with your information. We don't take that lightly.